Tryck på knapp, fyll på protein

Foto: Optimum Nutrition

Dash Button är en plastdosa i storleken av ett tuggummipaket som man som premiumkund kan beställa från Amazon. Man klistrar sedan upp plastdosan på lämpligt ställe, och programmerar den med en app till att beställa en specifik produkt via hemmets Wi-Fi-nätverk.

I dagsläget samarbetar Amazon med tillverkare av bland annat tvättmedel, husdjursfoder, blöjor, hygienprodukter, sportdryck och kosttillskott.

Marknadsföringschefen för Optimum Nutrition i Nordamerika berättar i en pressrelease att de blir det första kosttillskottsföretaget som i samarbete med Amazon erbjuder en Dash-knapp för sina produkter. 

Nästa steg är att det byggs in en nivåmätare i förpackningarna, så att man i framtiden inte ens behöver trycka på en knapp. Produkten kommer hem automatiskt ändå då det är närmar sig påfyllningsdags…

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Optimum Nutrition Now Available with Amazon Dash Button

World’s Leading Protein Supplement, ON Gold Standard 100% Whey, Now Available at the Touch of an Amazon Dash Button

AURORA, Ill., Sept. 2, 2015 /PRNewswire/ — Optimum Nutrition® (ON), a global leader in sports nutrition and makers of Gold Standard 100% Whey Protein, today announced the release of the ON branded Amazon Dash Button. Developed by Amazon to allow consumers to conveniently re-stock household essentials, the Amazon Dash Button is a Wi-Fi connected device that enables one-touch ordering of favorite products. With the new Dash Button, athletes and fitness enthusiasts are able to order their favorite flavors of ON’s world-leading protein supplements, including ON Gold Standard 100% Whey, with just the touch of a finger.

”People are passionate about our products, and we anticipate that this innovation in partnership with Amazon is going to be a great convenience to our most loyal customers,” said Saverio Spontella, director of North America marketing for Optimum Nutrition. ”Whey protein is a key component of a daily nutrition plan for many serious athletes and others with fitness goals — we hope that the Amazon Dash Button is an advantage for people aiming to stay on track with their healthy routines.”

Optimum Nutrition is the first sports nutrition brand to offer an Amazon Dash Button for its products., which has offered ON products since 2010, is now one of the leading retailers in the sports nutrition category and is the official retail sponsor of the upcoming 2015 Olympia Fitness & Performance Weekend in Las Vegas September 17-20.

Amazon’s other Dash Buttons offer essential consumables — such as laundry detergent, pet food, cleaning supplies, beauty products and diapers — from other leading consumer packaged goods companies. Amazon debuted Dash Button on March 31 of this year.

ON Dash Buttons are available to Amazon Prime members only, who may purchase the device at Users can configure their Dash Button to order a specific quantity of their chosen product – for example, one five-pound tub of Optimum Nutrition Gold Standard 100% Whey in Double Rich Chocolate flavor. They may mount or hang the button in a convenient location and a simple press re-orders the selected product. Users will receive an order confirmation and the product is then shipped directly to the customer.

Optimum Nutrition Gold Standard 100% Whey™ is the world’s best-selling whey protein powder. It is formulated to mix easily and dissolve quickly in water, milk or milk alternatives like soy or almond milk. ON’s Gold Standard 100% Whey™ is noted for its variety of delicious flavors like Extreme Milk Chocolate, Cookies and Cream, Vanilla Ice Cream and Mocha Cappuccino; which are all available on For more information on Optimum Nutrition Gold Standard 100% Whey™ and other ON products, please visit

About Optimum Nutrition

Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With state-of-the-art production facilities in three states, ON is the only sports nutrition company to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand’s Gold Standard 100% Whey is universally recognized as one of the world’s best-selling whey protein. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most on-line retailers. ON products are also distributed in 70 countries around the world.